Ngo-2019, intengiso yempahla yangasese yehlabathi ifikelele kwi-118.26 yeebhiliyoni zeedola zaseMelika, ngesantya sokukhula nge-10% -15%. Kulindeleke ukuba iqhubeke ikhula kule minyaka mihlanu izayo, kodwa izinga lokukhula lilindeleke ukuba lihle emva kowama-2023. Oku kulandelayo luhlalutyo lwendlela yophuhliso lweshishini lezinto zangasese.
Ngokuphuculwa okuqhubekayo kwemigangatho yokuphila, iimfuno zabantu aziphelelanga ekutyeni nakwimpahla, kodwa kunye nokusukela umgangatho wobomi. Ukusukela ngaphandle kuqaqambile kwaye kuhle, kwaye ikhaya langaphakathi kufuneka licoceke kwaye libe nesitayile. Ngo-2019, ubungakanani bemakethi yemarike yezindlu zangasese yelizwe lam idlule kwi-110 yeebhiliyoni, kwaye ubungakanani bentengiso yezindlu zangasese zabantwana budlule kwi-70 yeebhiliyoni zeebhiliyoni, kunye nemarike iyonke idlula i-180 yezigidigidi. Uhlalutyo lweshishini lezinto zangasese lubonise ukuba ukukhula okuhlanganisiweyo ukusuka ku-2014 ukuya ku-2019 kufikelele kwi-5.8%.
Utyekelo loku-1: Izinga lokukhula konyaka kwishishini liphezulu ukuya kuma-20%
Ngokuvulwa komgaqo-nkqubo welizwe lam womntwana wesibini kunye nokuphuculwa kwemfuno yabathengi, imarike yezindlu zangasese ingene kwinqanaba lokukhula ngokukhawuleza. Ngokwendlela yophuhliso lweshishini lezinto zangasese, ubungakanani bentengiso yeemveliso zokhathalelo lweentsana zeminyaka eyi-0-3 kwilizwe lam buya kunyuka ukusuka kwi-7 yeebhiliyoni ngo-2019. IYuan inyuke yaya kutsho kwi-17.6 yeebhiliyoni zeeyuan ngo-2021, kunye nesantya sokukhula sonyaka. ukuya kuthi ga kwi-20%.
I-Trend 2: Abazali besizukulwana esitsha se-post-85 kunye ne-90 bakhetha iimveliso eziphezulu
Abazali abancinci besizukulwana esitsha abazalwe kwiminyaka engama-85 kunye ne-90 ngokubanzi banemfundo efanelekileyo kunye neengcamango zokusetyenziswa kwe-avant-garde, kwaye ngakumbi bakhetha izinto zangasese eziphezulu. Kwangaxeshanye, iibrendi zasekhaya nezangaphandle zoomama nabantwana ziqokelelene ukungena kwimakethi yaseTshayina, kwaye imfuno yeemarike ezikumgangatho ophezulu iyaqhubeka ikhula. Ukuthatha intsimi yezinto zangasese zabantwana njengomzekelo, iimveliso eziphezulu kunye neziphakathi ukuya kwi-high-end zingaphendula malunga ne-50% yazo zonke iziteshi ngo-2019. Umzekelo, i-brand yesiphelo esiphezulu i-Avino yabona izinga lokukhula kwi-intanethi ye-116% ngo-2019.
Emva kokuzabalaza ukukhula kwindawo ekhuphisanayo yemarike, iinkampani zasekhaya zenze ezazo iinzuzo ezizodwa ngokubhekiselele kwi-brand, iteknoloji, iindlela zokuthengisa, njl., kwaye zigqibe ukuqokelela okokuqala kumacandelwana. Ishishini lemichiza lemihla ngemihla lalapha likwithuba lempumelelo. Iimpawu zasekhaya zezithambiso zobuninzi zikhuphisana ngokukodwa kwaye zizuza inzuzo kumacandelo athile emarike ngeqhinga "lokuzika kwetshaneli". Kusekho indawo yokwenziwa kwasekhaya ngakumbi kwimakethi yemihla ngemihla yemveliso yemichiza yaseTshayina.
Ukujonga phambili ku-2020, njengemfuno engqongqo yezindlu zangasese, ngeli xesha lokuqhambuka kwe-e-commerce, ngokwendalo iya kuhlala kwindawo ebalulekileyo. Kwangaxeshanye, ngenxa yokunyuka kweentengiso zaphesheya kweelwandle, imida ye-e-commerce kunye ne-e-commerce channels, kunye nokukhula kwenkcitho yococeko lobuqu, kunye nokwanda kolwazi lococeko lwesizwe, baye bakhuthaza ngokubambisana. uphuhliso lwelizwe lam lobuqu lweshishini lezinto zangasese. Oku kungasentla luphuhliso lweshishini lezinto zangasese. Uhlalutyo lwesimo sawo wonke umxholo kwakhona.
Ixesha lokuposa: Jan-22-2021